Brief / Insight:
With the restrictions due to Covid-19 lifted, L’oreal needed their consumers to go out and enjoy the outdoor with the tagline "wake up, don’t stop!"
Solution / Idea:
We created a game you can play on outdoor digiboards. People passing by can connect and control this branded pinball game using their phones via a QR code. At the end of the game, participants get discount coupons for Maybelline. Thousands of people participated and this Huge PR impact also boosted sales.
Project Outcome:
This media game project became a global case study for L’oreal and was awarded more than 5 awards in Turkey.
Brief / Insight:
Gamers love to counsume snacks while playing but both their hands are normally busy with keyboard and mouse.
Solution / Idea:
We came up with a robot that is activated with voice command; ‘Boom Mate’. Firstly, player places the product on robot. When activated, ‘Boom Mate’ fed the player with the product, Boom Boom. We promoted this on Twitch and Youtube, then rewarded some robots to some of the lucky watchers.
Project Outcome:
The project has been awarded in Turkey in the 'Branded Content' and 'Use of Games & Competitions' categories.
Brief / Insight:
Plan and execute gaming strategy for Vodafone’s youth sub brand, FreeZone. Become gamers’ favourite telecom brand.
Solution / Idea:
For awareness, we became the title sponsor of the country's most-watched esports league, Vodafone FreeZone Championship League. To foster engagement, we have produced content locally and globally. And for monetizing, we established a loyalty program and devised campaigns on a regular basis for 6 years.
Project Outcome:
Vodafone is now the undisputed leader in gaming in telecom space.
Brief / Insight:
Monster Energy had partnered with numerous streamers on MENA, but lacked clarity on how to produce content.
Solution / Idea:
We created digital assets and monthly streaming concepts for all Monster Energy MENA influencers. We challenged them to reach their limits in CS:GO, League of Legends, FIFA etc.
Project Outcome:
We introduced an innovative "how to use influencers" approach in the MENA region for gaming.
Brief / Insight:
Supradyn has introduced a product that could greatly benefit young audiences, but their current communication efforts have fallen short in reaching them effectively.
Solution / Idea:
We sponsored Turkey's most-watched esports finals event, "Turkish Grand Finale". Natively matching an in-game occasion, namely "Baron Kill", and the brand’s message in TGF broadcast, marks this first low-third ad integration in League of Legends TR streams with a strong affinity.
Project Outcome:
According to reports from Bayer Group, Supradyn surpassed the top competitor in market share for the first time in several years. Our media first campaign helped the product double its market share.
Brief / Insight:
As an "ancient" brand with "happiness" as the roof of its marketing framework, Ülker needed to reach the young audiences with a fresher image.
Solution / Idea:
Researches showed Turkish gamers perceive happiness as "succeeding" and "feeling protected from the troubles of life." So we established an Ülker branded Youtube channel full of content from the most competitive esports organizations and merged the competitiveness and the fun side of esports.
Project Outcome:
The channel has been selected as the World’s most third successful non-endemic gaming channel by YouTube.
The channel is also Turkey’s biggest game content video channel.
Brief / Insight:
Nivea had been perceived as a woman oriented brand and needed to address young males too.
Solution / Idea:
We created a Valentine’s Day themed loot box full of Nivea products for the Valentine’s Day. Suitable to the Valentine’s Day concept, we executed a live stream on Twitch with the most popular Turkish Twitch streamer, his girlfriend and parents.
Project Outcome:
We have prepared the first-ever personal care kit tailored specifically for all gender gamers in Turkey. Twitch was the only channel where we promoted the loot box with more widespread media usage sales could be much higher
Brief / Insight:
The brand wanted to engage the new generation and create a revenue generating idea.
Solution / Idea:
"Gamer Menu" concept was created and delivered to the audience through 10 streamers (influencers in gaming) who promoted the menu via their Twitch streams.
Project Outcome:
The 2nd best selling McDonald’s menu only sold online, became 3 award.
Brief / Insight:
Mobile Legend: Bang Bang chose "To The Top" as their marketing framework on global, prompting the brand to localize this message through an impressive YouTube content.
Solution / Idea:
To compliment MLBB’s "To The Top" communication roof, we climbed one of the most dangerous roads in the world: D915. We brought 4 influencers there and made them play MLBB and mini games throughout the road.
Project Outcome:
This, as well as other projects we did spread to the year, MLBB became the top brand in the genre. Project video became the most watched video on MLBB’s YouTube account.
Brief / Insight / Problem:
The brand needed to localize and celebrate Republic Day without leaving MLBB’s brand elements, preferably in a unique way.
Solution / Idea:
We briefed Şanışer, who is a famous rapper in Turkey, to write a song for MLBB for celebration of Republic Day.
Then we went ahaed and produced a music video for the song with the contribution of 50 people working more than 100 hours on the project.
Project Outcome:
The clip became the second most watched video on MLBB’s YouTube account.
Brief / Insight:
The management needed a concept to appeal to the newgen fan base and show that they can win!
Solution / Idea:
We established team ‘Fenerbahçe Esports’, esports branch. We designed the team’s logo and jersey. A new logo reflecting the youth’s energy replaced the team’s 100-year-old logo. Also we managed Fenerbahçe Esports’ social media accounts and its communication strategy.
A Korean gamer was transferred.
Project Outcome:
Champions of Turkish LoL league in its first year of establishment. Young enthusiasts campaigned to replace the old Fenerbahce logo with this new esports team’s newly designed logo. Management won the election for the next team.
Brief / Insight:
We know that position gamers already stay up late gaming and we leveraged this for Nescafe and its brand DNA.
Solution / Idea:
We embraced ‘the longest night’ concept because it resonated with the brand and the gaming community. For this, we live-streamed until morning on Facebook and organized giveaways to lucky gamers.
Project Outcome:
According to the reports from Nestle Group, this project was the project that received the most interaction and reach of the year, including TV integrations.
Brief / Insight:
The brand requested a way to appeal to gamers and attack them to stores.
Solution / Idea:
We've partnered with Ersin Yekin, known for PUBG Mobile contents, to design an exclusive capsule collection for him. The collection was sold in stores and online.
Project Outcome:
With this project, LCW has taken its first step into the gaming world.
